(2021 ULTIMATE EMAIL SHOWDOWN)
For many internet firms, email marketing is one of the most important revenue generators. That is why clients are becoming increasingly interested in incorporating it into their marketing approach if it isn’t already. Choosing the right platform for your needs is a crucial element of getting started with email list growth.
That’s why, as virtual assistants, we’re frequently approached by clients who want to know which one they should employ. However, if you’re a beginner VA, it’s practically impossible to give informed advice because you haven’t used any platforms.
That’s why I’m pitting the best email marketing systems against one another to assist you in promoting yourself or your clients. There are other solutions available, but we’ll focus on the platforms that most growing enterprises are now.
Mailer lite vs. Flodesk vs. Convertkit! This will provide you with an excellent starting point for determining which platform is ideal for you and your clients.
Customer satisfaction is number one. Customer service is available 24 hours a day, seven days a week.
Even on the free plan, Mailer Lite outperforms the competition in this crucial area since they provide highly responsive and efficient round-the-clock customer care.
Even better, if you miss their chat response, they send it to your email, which allows you to quickly locate answers to any issues rather than wasting time on Google or troubleshooting, especially if you’re new to using these types of sites.
ConvertKit, too, has a customer service team that is available 24 hours a day, seven days a week, to answer your questions. They’re also terrific at providing community-based help. Only paid subscribers have access to MailChimp’s customer service.
Even then, you’ll have to sift through a slew of options, which will take time and sap your patience. According to a recent survey on email marketing software, MailerLite came out on top (97 percent), ConvertKit came in second (96 percent), and MailChimp came in fifth (93 percent).
2. Landing Page
The MailerLite landing page triumphs once more. Even on the free plan, they offer configurable standalone landing page capabilities that allow you to customize it to meet your individual needs.
This means you won’t need to register several accounts to harvest emails, construct landing pages, or fill out web forms. They’re also rather attractive! ConvertKit and MailChimp, on the other hand, integrate Instapage with their landing pages for $29 per month. They aren’t nearly as adaptable as MailerLite.
3. Pricing Comparison: MailerLite vs. MailChimp vs. ConvertKit
MailerLite only allows you to have 1K free subscribers before you have to pay. However, it is still less expensive than MailChimp because you get unlimited emails with access to all capabilities once you pass the 1K mark, and it gets much cheaper as your subscriber base grows.
You can have up to 2K subscribers and send up to 12K emails per month for free with MailChimp. However, once you’ve reached the limit, the price is highly exorbitant in comparison to MailerLite. ConvertKit does not provide a free plan, and their most basic bundle costs $29.
4. Marketing Automation: MailerLite vs. MailChimp vs. ConvertKit
MailerLite allows you to construct workflows directed by your campaign’s goals, such as clicks, opens, or segmentation. The platform is incredibly intuitive, so you don’t need technical knowledge or a “how to use MailerLite” manual.
You can design personalized campaigns for your unique target group using tagging and segmentation. This functionality is available even on the free plan.
5. Welcome Email and Template
Even with the eternally free plan, MailerLite provides you with various themes and welcome emails to work with. They’re also quite user-friendly so that you won’t need any help or a MailerLite tutorial.
On the other hand, MailChimp’s subscription plan includes some features, such as the welcome email. ConvertKit fails in this area since they don’t give you much to work with, making it difficult to get a sense of where you want to go with your email design and customization.
6. A/B Testing: MailerLite vs. MailChimp vs. ConvertKit
If you’re operating a vast email campaign and rely on split testing to see how your efforts are working well. Both MailerLite and MailChimp have testing capabilities. MailChimp provides for up to three variables, whereas MailerLite supports both A and B options. ConvertKit now allows you to test email content or see what makes your subscribers click.
7. File Manager/Organization
This handy tool is available in MailerLite and MailChimp to help you organize your material into folders or files. MailChimp has content management, while MailerLite includes a file manager. These characteristics are beneficial if you work with large amounts of data, such as photos.
MailerLite, on the other hand, is the superior of the two because it has made it easy to form groups or segments. MailChimp is not very well organized. Thus it leaves you with a lot of work and wastes your time because it’s not user-friendly.
8. Customization: MailerLite vs. MailChimp vs. ConvertKit
You’ll get more interest and clicks if you personalize your campaign and make it less promotional. MailerLite has this advantage over MailChimp. It helps you to personalize your emails by allowing you to change the tone:
• Colors, layouts, and even landing pages are all important.
• Theme that can’t be customized
• Customizable unsubscribe pages (it’s OK to make an excellent first impression; it might just alter someone’s mind)
• Customizable buttons that you may add to your email immediately, and a lot more.
Redesigning is not possible with MailChimp. It insists that your purpose is at the top and your address being at the bottom. There is no way to modify the widgets. which can impacts how your email will receive.
Not to add that the layouts aren’t particularly appealing to the eye, which is one of the initial reasons I stopped using Mailchimp the day after I started using it. ConvertKit’s customization possibilities are likewise restricted.
Integrating with a variety of third-party apps can be pretty beneficial in streamlining your workflow and enhancing efficiency.
MailChimp works with a variety of websites, including PayPal and Shopify. Why is this such good teamwork? Because every new client email is automatically added to your list with every new transaction on your site, you can track the links and see how much cash each email has generated (well, caution to GDPR for European customers if you use it that way).
Reporting is no exception.
Of course, all three ESPs provide some reporting. The difference is in the level of detail you desire in your report. ConvertKit does a fantastic job of providing a rapid overview of your email list growth. However, it is all you will receive.